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Cookie Policy

Clay's Resort Jellystone Park™

Cookie Policy

Created:  March 31, 2023

At NORTHGATE-CLAY'S PARK, LLC, LLC d/b/a Jellystone Park™ Clay’s Resort  (“Clay's Resort ” “Company”, “we” or “us”), we believe in being clear and open about how we collect data related to you. This Cookie Policy (“Cookie Policy”) provides detailed information about how and when Clay's Resort  uses cookies and similar technologies when you visiting https://clayspark.com/ (“Website” or “Site”), use our services or Website to search or book a camping destination, subscribe to our newsletter, interact with us, participate in online advertising or marketing emails, or engage with any other websites, pages, features, or content we own or operate that direct you to this Cookie Policy (collectively the “Services”). 

This Cookie Policy explains what these technologies are, why we use them, and your rights to control our use of them. Please read this Cookie Policy carefully so that you can be informed about our cookie handling practices when accessing or using the Services. Please click the “Cookies Settings” link to update your browser’s cookie preferences for the Services at any time.  

  1. Acceptance

This Cookie Policy is part of the Privacy Notice at https://clayspark.com/privacy-policy (“Privacy Notice”) and helps to inform you about our data handling practices. 

By accessing or using the Services, you accept the data practices and terms detailed in this Cookie Policy and Privacy Notice. If you do not agree with this Cookie Policy, please discontinue your access or use of the Services immediately. This Cookie Policy does not apply to services offered by other companies or other sites linked from the Services.

  1. Change to this Cookie Policy

We may update this Cookie Policy at any time so that we can keep you updated about our new data handling practices. If we make any material changes to this Cookie Policy, we will notify you when you first visit our Services after the changes are posted or via the email address, we have on file for you (if any), or otherwise post the updated version on the Services and we will change the “Created” date to ‘Last Updated’ date above. Once any amendments to this Cookie Policy are posted, the changes become effective immediately and you acknowledge and agree to such changes if you continue to use the Services. We will update the Last Updated date located at the top of this Cookie Policy whenever we make changes to this Cookie Policy.

  1. What are Cookies?

“Cookies” are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites function, to work more efficiently, as well as to provide reporting information. 

We use both first-party and third-party cookies on our Services. First-party Cookies are Cookies that are placed on your device by us, while third-party Cookies are set by parties other Clay's Resort . Third-Party Cookies enable third party features or functionality to be provided on or through the Services (for example advertising, interactive content, interaction with social media sites, and analytics). The parties that set these third-party Cookies can recognize your computer or mobile device both when you visit the Services, and also when you visit certain other websites. Clay's Resort  does not control how third-party Cookies are used, and we encourage you to check the websites of any third-party Cookie providers for more information about how they use cookie information. 

Generally, information collected by Cookies and other tracking technologies does not constitute Personal Information as defined by the General Data Protection Regulation and other applicable privacy laws. However, if exceptionally such collected information does constitute Personal Information (such as ‘IP’ addresses or similar identifiers), we will treat it as Personal Information in accordance with the Privacy Notice. 

  1. How long will cookies stay on my browsing device?

Our retention periods for Cookie information depend on whether the Cookie is a “persistent” or “session” Cookie. Each category of Cookie listed below is either a session Cookie or persistent Cookie.

We use “persistent Cookies” to save information about you for longer periods of time, while “session” Cookies are deleted when you close your browser or after a short period of time. Persistent Cookies are stored for varied lengths of time depending on the purpose of the Cookie collection and tool used. You can delete Cookie data as described herein. 

  1. Why does Clay's Resort  use Cookies?

We use Cookies for several reasons. Clay's Resort  uses Cookies to help it understand how the Services are being used, such as whether you spent more time on a certain part of the Services, whether you experienced any technical issues, and more.  Some Cookies are required for technical reasons in order for the Services to operate, and we refer to these as “essential” or “strictly necessary” Cookies. Other Cookies also enable us to track and target the interests of our users and to enhance the experience of the Services. Third parties serve Cookies through the Services for advertising, analytics and other purposes.

  1. What types of Cookies does Clay's Resort  use?

As of the date of this Cookie Policy, we use first and third-party Cookies. 

We use the Cookies described below on the Services:

  • Strictly Necessary Cookies

These Cookies are always active and are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the site will not then work. These Cookies do not store any personally identifiable information.

  • Performance Cookies and Analytics Cookies

Performance Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site.

Analytics Cookies are used to understand how visitors interact with the Site. These Cookies may collect ‘IP’ addresses and may generate a unique identifiers to analyze how frequently you visit the Services, and gather other metrics such as page views. 

All information Performance Cookies and Analytics Cookies collect is aggregated and therefore anonymous. If you do not allow these Cookies we will not know when you have visited our Site and will not be able to monitor its performance. 

The data retention periods for performance and analytics Cookies vary but typically are for the period necessary to fulfill the purposes of these Cookies, unless a longer retention period is required or permitted by law. You may, however, request information about how long we keep a specific type of information, or request that we delete your Personal Information by contacting us at the address described below.  If required by law we will grant a request to delete information, but you should note that in many situations we must keep your Personal Information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.  

The analytics tools that we use include but are not limited to:

We use Google Analytics, which is an analytics service provided by Google LLC. (US). You can learn more about Google Analytics here:

You may opt-out of Google Analytics for display advertising or customize Google display network ads by managing your privacy controls on Google’s website. Typically, Google will retain the information it obtains using Cookies for 26 months.

We use Hotjar, which is an analytics service provided by Hotjar Ltd. You can learn more about Hotjar here: 

Typically, Hotjar will retain the information it obtains using Cookies for 12 months.     

  •      Functional Cookies

These Cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies then some or all of these services may not function properly. 

The retention periods for the data these Cookies collect are governed by the third-party provider’s data retention policies.

  •      Targeting Cookies

These Cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly Personal Information, but are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising. 

The retention periods for the data these Cookies collect are governed by the advertising partner’s data retention policies.

  • Other Tracking Technologies

Cookies are not the only way to track visitors to a website. Clay's Resort  and our third-party partners may use other similar technologies such as clear GIFs (also known as “tracking pixels” and “web beacons”). Clear GIFs are small graphics files that contain an identifier that recognizes when a user visits our Website. This allows our third-party partners to monitor traffic patterns between websites, communicate with Cookies, to understand if you have come from an advertisement displayed on a third party website, to monitor the success of marketing campaigns and to improve site performance. These technologies typically rely on Cookies to function, so disabling cookies in your browser will impair their functionality.

The retention periods for the data these Cookies collect are governed by the third-party partner’s data retention policies.

For example, we use Facebook Pixel, which is an analytics tool provided by Meta. Facebook Pixel is a piece of code we have on our Website that lets us measure the effectiveness of our marketing campaigns. So for example, if you visit our Website as a result of our marketing campaigns on Facebook, we’ll be able to know that using Facebook Pixel. You can learn more about Facebook Pixel here:

Typically, Meta will retain the information it obtains from Facebook Pixel for 3 months.

  1. How can you manage Cookies via your browser settings?

You have the right to decide whether to allow Cookies when using the Services. Most browsers allow you to control Cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit and delete Cookies.  

Below we describe how you can manage first-party and third-party cookies on the Services:

  • First-Party Cookies 

You can enable, disable or delete Cookies via your browser settings. To do this, follow the instructions provided by your browser, usually located within the “Help”, “Tools” or “Edit” settings of your browser. Please be aware that if you set disable Cookies on your browser, you may not be able to access secure areas of the Services and parts of the Services may also not work properly (e.g., referral links, preferences, etc.).

The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding Cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your Cookie settings:

  1. Microsoft Internet Explorer

  2. Google Chrome

  3. Safari

  4. Firefox

If you use a different browser than those listed above, please refer to your specific browser’s documentation or check out http://www.allaboutcookies.org/browsers/index.html to learn more about different browsers. You can also find out more information about how to change your browser Cookie settings at www.allaboutcookies.org.

Note that if you disable, limit or delete cookies, the Services may not function properly, and this may prevent you from using our Services.

  • Third-Party Cookies

Any Cookies that are placed on your browsing device by a third party can be managed through your browser (as described above) or by checking the third party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them. You can learn more at the following third-party websites:

  1. AllAboutCookies: http://www.allaboutcookies.org/

  2. Network Advertising Initiative: http://www.networkadvertising.org/

  3. Wikipedia: https://en.wikipedia.org/wiki/HTTP_cookie 

  1. How can I opt-out of interest-based advertising Cookies?

We do not control interest-based advertising Cookies on the Services. However, many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”), both of which maintain websites where people can opt out of interest-based advertising from their members.

To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, the DAA of Canada’s opt-out portal available at https://youradchoices.ca/en/tools, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1

Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/

  1. How can I opt-out of analytics and marketing Cookies?

As described in the Privacy Notice and this Cookie Policy, we use third-party analytics providers to collect information about the effectiveness of our Services and marketing campaigns. Some third-party analytics and marketing Cookie service providers allow you to opt-out with them directly. 

  1.  How to Contact Us

If you have any questions regarding this Cookie Policy, please contact us using the information below. You may also find our Privacy Notice helpful.

You can contact us via email at privacy@northgateholdings.com. If you prefer to contact us by postal mail, please use the following address:

Northgate Resorts
Attn: Privacy Team
38 Commerce Ave SW, Suite 200
Grand Rapids, MI 49503

We will attempt to respond to your request and to provide you with additional Cookie-related information.